4PR together with Tourism Eastland and local operators hosted the reigons largest and most successful single media famil to date. Staying at Gisborne's Emerald Hotel, the group represented the cream of the glossies in New Zealand media and each spent the three days pursuing individually tailored itineraries which showcased a veritable bounty of stories that exist in this region. For many editors the trip simply delivered too much content and was to the delight of the region that in many cases more than one feature story was produced from the visit. A couple of very special activities were shared as a group and these included hand stingray feeding by simply walking out on the reef at Dive Tatapouri with eco-marine host extraordinaire, Dean Savage. The photographers were not left wanting either- and how could they be? Gisborne, the first city to see the light produces exceptional sunrises which were greatly admired from the Dive Tatapouri ocean side base - and enjoyed all the more with a glass of bubbly over breakfast around a huge outdoor fire.
